Private Label Solutions
From concept to consumer
For over a decade Ground Up has been the trusted partner of roasters, retailers, and brands in bringing standout CPG products to market with uncompromising quality and operational flexibility.
Use the tool below to bring your next project to life.
When you're ready to make it a reality, we're ready to build it with you.
When you're ready to make it a reality, we're ready to build it with you.
Select Format
Jar Type
Select Format
Jar Type
Classic Glass
Timeless. Inviting. Familiar
Square Glass
Elegant. Exclusive.
Ridged Cylinder
Distinctive. Bold. Resourceful.
Cylinder Glass
Sleek. Elevated. Reusable.
Classic PET
Economic. Sustainable.
Size
Size
50g
1.75oz
100g
3.5oz
200g
7oz
Coffee Type
Select your instant coffee format
Coffee Type
Select your instant coffee format
Spray-dried
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Agglomerated
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Freeze-dried
Cap Color
Label
Packaging Solutions
How you present yourself on the shelves matters. We offer presentations developed to deliver both form and function for each application
Jars
The dominant presentation for instant coffee, ready for your positioning. Our jar solutions deliver shelf presence and consumer confidence - from accessible everyday offerings to ultra-premium specialty products.
Ideal Applications: Retail instant coffee, premium tea blends, specialty single-origin, functional beverages
Size Range: 1.75oz - 7oz standard formats, custom sizes available
Materials: Glass, PET, rPET (up to100% post consumer recycled)
Customization: Full-color labels, direct printing, shrink bands, custom cap colors
Shelf Life: Instant coffee in jars maintains optimal quality for 18-24 months when properly sealed and stored.
Bottles
We provide a well established portfolio of bottles that work beautifully for highly concentrated extracts, 1:1 cold brew concentrates, and ready-to-pour applications.
Ideal Applications: Cold brew shots, liquid concentrates, RTP beverages, foodservice formats
Size Range: 2oz - 32oz bottles, plus bulk formats (gallons, totes)
Materials: PET, HDPE, glass, & aluminum (2.75oz)
Closure Options: Flip-tops, screw caps, pump dispensers, tamper-evident seals
Shelf Life: Our stand-alone liquid coffee products in bottles maintain quality for 12 months without drifts in the consmers experience.
Tins
A vintage presentation linked to instant coffee's origins. Today, tins are an exciting format that communicates craft quality - making it a great fit for specialty coffee or cafe inspired premix retail offerings.
Best For: High-end retail positioning, gift sets, specialty coffee programs, limited editions
Benefits: Striking shelf-presence, light/oxygen barrier, resealable, premium aesthetic, reusable
Use Cases: Cafe style premixes, specialty roaster line extensions, corporate gifting programs, premium grocery private label, curated subscription boxes
Pouches
Cost-effective, lightweight, and increasingly popular with eco-conscious consumers. Stand-up pouches deliver excellent shelf presence while reducing packaging material and shipping costs.
Best For: Functional Wellness Products, value-conscious retail, e-commerce, refill programs, emerging brands
Benefits: Lower material costs, reduced shipping weight, resealable zippers, stand-up display
Use Cases: Direct-to-consumer functional products, discount retail, commissary oprations, frac-packs
Sticks
Industry leading single-serve presentation is a convenient, fast option for busy lifestyles. Stick packs deliver portion control, portability, and premium positioning in a well-established format.
Best For: Single-serve CPG multi-packs, travel & hotel programs, office coffee service, food service operations, and functional beverages
Benefits: Precision portion control, maximum portability, extended freshness per serving, modern aesthetic
Use Cases: Airport/travel retail, hotel in-room coffee, corporate office programs, gym/wellness centers, precisely dosed functional coffee on-the-go
Sachets
A single-serve presentation that combines convenience, portability, and function with a distinctive eye-catching design that will help your brand stand out to consumers
Best For: Single-Serve CPG multi-packs for retail, travel & hospitality, and food service operations
Benefits: Individual freshness, portion control, flexible pack counts, cost-effective
Use Cases: Quick-service restaurants, airline beverage programs, hotel guest rooms, retail variety packs, product sampling, promotional programs
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Built for
Your Business
Whether you're a retailer building a complete own brand portfolio, a CPG brand launching new products, or a roaster expanding into soluble formats, we deliver the technical capabilities, speed, and quality your business requires.
Built for Retailers
Expand your coffee programs without the operational complexity. We handle the end-to-end finish product execution, allowing you to focus on brand positioning and planograms for customer acquisition.
Scalable SKU range
From opening price point products to premium certified options across all presentation formats with validated sensory profiles and consistent specifications
Supply chain reliability
Domestic inventory management, buffer stock, and proactive reorder coordination that prevents stockouts and keeps shelves full
Retail-ready execution
Shelf-ready packaging, complete QA documentation, and production timelines built for retail operations
Strategic portfolio planning
Good/Better/Best ladders, seasonal launches, and category extensions with flexible MOQs to avoid the risks of switching suppliers
Built for CPG Brands
Move from concept to consumer with flexible minimums, repeatable production, and a spec-driven approach. We deliver rapid sampling and manufacturing-ready formats that hit cost targets without sacrificing cup quality.
Speed to market
Structured development phases, clear milestones, and predictable commercialization timelines that stands up to your momentum
Margin protection
Transparent preliminary costing and efficient processing platforms that protect your margins as you scale from launch to distribution
Brand-safe quality
Defined sensory targets, tight specification windows, and change-control protocols that maintain consistency batch after batch
Format flexibility
Hot or cold soluble instant coffees, liquid extracts, functional blends, and premixes engineered to fit your channel strategy and positioning
Built for Roasters
Extend your brand into instant formats without compromising quality or authenticity. We develop custom formulations that honor your existing profiles while delivering the convenience your customers increasingly demand.
Premium quality preservation
Freeze-dried and specialty-grade options with innovative processing methods calibrated to your specific sensory standards and flavor profiles
Batch-to-batch consistency
Golden sample references, tight specification windows, and retain protocols that prevent drift and protect brand integrity
Small batch to scale
Pilot production for limited releases that can transition seamlessly into core SKUs as demand grows
Multi-channel packaging
Formats engineered for DTC, retail, and wholesale distribution without adding operational complexity to your business
Private Label Coffee & Tea Partners
Your BrandOur Experience
We've spent decades solving the problems that derail private label programs — sensory drift, supply gaps, single-sourcing risks, documentation headaches. When you partner with Ground Up, you simplify. One source for technical precision, sensory consistency, and supply continuity — built to your spec, your brand, your economics.
Quality & Consumer Appeal
Products That Win at Shelf. Your products compete against national brands every day. We deliver instant coffee and tea that matches or exceeds category leaders in taste, aroma, and sensory appeal - validated through rigorous testing and decades of formulation expertise. From accessible everyday offerings to ultra-premium specialty products, we engineer quality that drives repeat purchase.
Sensory validation with trained panels
Competitive benchmarking protocols
Premium packaging that commands attention
Shelf-ready designs that convert browsers to buyers
Speed to Market
Our in-house development labs, domestic instant coffee inventory, and integrated packaging capabilities eliminate handoffs and delays. You get to market faster - test markets, capture seasonal flavor demands, and launch functional beverages while they're still trending.
Optimized product development program
In-house R&D eliminates vendor coordination delays
Pre-qualified packaging suppliers
Transparent milestone tracking
Supply Reliability
On Time. In Full. As Specified. Stock outs cost you sales and customer loyalty. Our domestic inventory management, redundant sourcing partnerships, and logistics expertise ensure consistent supply - even during commodity volatility. Dedicated account managers monitor your forecasts and flag potential issues before they impact your business. We've built a reputation on reliability.
Domestic inventory buffer stock
Global sourcing network with redundancy
Proactive reorder coordination
Batch traceability
Margin & Pricing Competitiveness
Margins That Make Sense. We engineer cost structures that hit your target retail price points without compromising on quality - no surprises, no hidden costs as you scale.
Indicative Pricing from Week 1
Multiple quality tiers to match price points
Flexible packaging formats optimize costs
Efficient spray-dry and freeze-dry processing
Hands-on Service
One Partner. End-to-End. From initial brief to finished product on shelf, we manage the complexity so you don't have to. Formulation, sourcing, production, packaging, and logistics - all under one roof. No vendor coordination, no hand-offs, no gaps in accountability. You focus on your brand. We handle everything it takes to bring it to market.
Single point of contact from brief to bulk order
In-house R&D, production, and packaging capabilities
Integrated supply chain management
Dedicated account manager for ongoing support
Your Product Development Roadmap
Clear milestones, transparent timelines, and collaborative checkpoints from brief to bulk order. Here's exactly what to expect.
Weeks 1-2
Scoping Phase
Discovery & Strategy
We start by understanding your brand goals, target margins, and competitive positioning. This isn't a sales call - it's a working session where we map your product vision to our technical capabilities and give you honest feasibility guidance.
What We Need From You
For Buyers: SKU targets, retail price points, volume projections, launch timeline
For R&D: Sensory benchmarks, processing preferences, ingredient restrictions, quality specs
For Marketing: Brand positioning, packaging concepts, target demographics, claims strategy
Weeks 2-5
Lab Phase
Formulation & Sampling
Our R&D team develops 2-4 prototype formulations based on your brief. Each sample comes with full technical documentation - particle size, moisture content, solubility specs, and sensory profiles. You're not guessing; you're making data-informed decisions.
What We Need From You
For Buyers: Competitive products for benchmarking, target cost constraints
For R&D: Sensory evaluation criteria, analytical specs, stability requirements
For Marketing: Flavor direction, functional claims to support, usage occasions
Weeks 5-7
Iteration Phase
Refinement & Approval
Based on your feedback, we dial in the winning formula. Need more body? We adjust particle size distribution. Want cleaner labels? We source alternative inputs. This phase typically involves 1-2 additional rounds of samples until you're ready to approve for production.
What We Need From You
For Buyers: Final approval authority, sign-off on costs, confirmation of volumes
For R&D: Detailed sensory feedback, refinement priorities, final spec approval
For Marketing: Label claims validation, packaging artwork direction, promotional timeline
Weeks 8-12
Pre-Production
Production & Packaging Setup
We configure production lines, source packaging components, and run pilot batches. You'll receive production samples that exactly match what your customers will receive - same batch size, same line conditions, same packaging materials. No surprises when you place your first bulk order.
What We Need From You
For Buyers: Purchase order, delivery schedule, inventory plan, payment terms
For R&D: QC acceptance criteria, batch release protocols, stability study plan
For Marketing: Final label artwork, packaging approvals, promotional sample needs
Week 12+
Partnership Phase
Launch & Ongoing Supply
First production run ships. Every batch includes COA, lot traceability, and performance validation. Your dedicated account manager monitors inventory levels, coordinates reorders, and flags any quality deviations before they become issues. We scale production as your business grows - from initial launch quantities to regional or national distribution volumes.
What We Need From You
For Buyers: Forecast updates, reorder lead times, seasonal demand planning
For R&D: Product performance feedback, reformulation requests, stability data
For Marketing: Market feedback, line extension opportunities, promotional support needs
What You'll Receive
Product feasibility assessment
Preliminary cost structure (material, processing, packaging)
Processing recommendations (freeze-dry vs. spray-dry)
MOQ requirements and lead time estimates
Go/no-go decision framework
Typical Timeline
8-12 weeks for straightforward instant coffee or tea | 12-16 weeks for functional formulations or complex packaging
Timeline accelerators: Pre-approved ingredients, standard packaging formats, simplified label claims. We'll identify fast-track opportunities during Discovery.
Unlock Full Product Development Roadmap
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Let's Build Something Together
Start Your Next Coffee & Tea Project With Us
Tell us about your goals — whether you need custom private label products, bulk industrial ingredients, or formulation support. We'll respond within one business day.
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FDA Registered
C-TPAT Certified
200+ Customers
Across North America
